30 Material Marketing Stats You Need To Know

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Material continues to rule most marketing techniques, and there is proof to support my assertion.

Put simply, material marketing is a vital element of any digital marketing method, whether you’re running a small local business or a large multinational corporation.

After all, content is indisputably the really lifeline upon which the web and social media are based.

Modern SEO, for all intents and purposes, has actually successfully become optimized content marketing as Google demands and rewards services that produce content showing Know-how, Authority, and Reliability to the benefit of their consumers.

Content marketing involves producing and sharing valuable, pertinent, entertaining, and constant material in different text-based, video, and audio formats.

The primary focus should be on bring in and retaining a clearly defined audience, with the supreme objective of driving lucrative customer action.

But with a lot material being produced and shared every day, it is very important to stay upgraded on the latest trends and best practices in content marketing to keep up.

To help you do just that, here are 30 content marketing statistics I think you must know:

Material Marketing Use

The number of businesses are leveraging material marketing, and how are they preparing to discover success?

  1. According to the Content Marketing Institute, 73% of B2B online marketers and 70% of B2C online marketers utilize content marketing as part of their total marketing technique.
  2. 91% of marketing pros surveyed by Semrush achieved success with their material marketing in 2021.
  3. A B2B Content Marketing Research Study performed by CMI discovered 40% of B2B marketers have actually a documented material marketing technique; 33% have a strategy, but it’s not recorded, and 27% have no method whatsoever.
  4. Half of all online marketers say they outsource some content marketing.
  5. The pandemic increased material usage by 207%.

Content Marketing Strategy

What techniques are content online marketers using or finding to be most efficient?

  1. 83% of marketers think it’s more reliable to develop higher quality content less frequently.
  2. In a 2022 Statista Research Study Study of online marketers worldwide, 62% of respondents stated they thought it was very important to be “always on” for their consumers, whereas 23% thought content-led communications were most effective for customized targeting purposes.

Kinds of Content

Material marketing was associated with publishing blogs, but the web and content have actually progressed into audio, video, interactive, and meta formats.

Here are a few stats on how the different types of content are trending and carrying out.

  1. The leading three kinds of material being produced by marketing groups in 2022 consisted of videos, blog sites, and images.
  2. Brief articles/posts (83%) and videos (61%) are the top two content types that B2C online marketers utilized in the last 12 months. Their use of long-form articles increased to 42% from 22% in 2015.
  3. Short-form video material like Buy TikTok Verification Badges and Buy Instagram Verification Badge Reels is the most efficient type of social media material.
  4. 40.8% of online marketers stated initial graphics (infographics, illustrations) assisted them reach their marketing goals in 2020 (Source: Venngage)
  5. 72% of B2C online marketers expected their company to buy video marketing in 2022. (Source: CMI)
  6. Brief content (300-900 words) brings in 21% less traffic and 75% less backlinks than posts of average length (900– 1200 words.) (Source: Semrush State of Material Marketing 2022)
  7. Interactive material sees 52.6% more engagement than fixed content, with buyers investing an average of 8.5 minutes viewing fixed material items and 13 minutes on interactive content products. (Source: Mediafly)

Content Circulation

It is not just enough to create and release content.

For a content method to be effective, it must consist of distributing content through the channels often visited by an organization’s target audience.

  1. Buy Facebook Verification Badge was the top distribution channel for B2C marketers in the past 12 months and the channel that drove the best outcomes. (Source: CMI)
  2. B2B marketers reported to CMI that LinkedIn was the most common and top-performing natural social media distribution channel.
  3. 80% of B2B online marketers who utilize paid distribution usage paid social networks advertising (Source: CMI)

Material Consumption

As soon as content reaches an audience, it is essential to comprehend how an audience consumes the material or takes action as a result.

  1. A 2021 DemandGen study revealed 62% of those making B2B purchase choices stated they relied more on useful material like case studies and visual content, such as webinars, to assist their buying decisions and mentioning a higher emphasis on the trustworthiness of the source.
  2. Buyers want to spend no more than 5 minutes reviewing most content formats. (Source: DemandGen Material Preferences Survey)
  3. In a current post, blog writer Ryan Robinson reports the typical reader spends 37 seconds checking out a blog site.
  4. 65% of participants to DemandGen’s survey said they give more credence to peer reviews, user-generated content, and third-party publications/analysts vs. company-generated content.

Material Marketing Performance

Among the primary reasons content marketing has taken off is its capability to be determined, optimized, and tied to a roi.

  1. B2C online marketers reported to CMI the leading three objectives content marketing helps them to attain are developing brand name awareness, constructing trust, and educating their target audience.
  2. Content marketing produces three times as lots of leads as traditional outbound marketing however costs 62% less (Source: CMI).
  3. 56% of marketers who utilize blogging state it’s an efficient strategy, and 10% state it generates the best ROI (roi). (Source: Hubspot blog site research)
  4. Over 60% of online marketers measure the success of their material marketing method through sales. (Source: Hubspot State of Marketing Report, 2021)

Content Marketing Budgets

Budget modifications and the desire to invest in particular marketing strategies are great signs of how popular and effective these methods are at a macro level.

The following stats definitely seem to show online marketers have actually bought into the worth of material.

  1. 61% of B2C marketers in CMI’s 2021 research study stated their 2022 content marketing budget plan would exceed their 2021 spending plan.
  2. 22% of B2B marketers stated they invested 50% or more of their total marketing budget on material marketing. Additionally, 43% saw their material marketing spending plans grow from 2020 to 2021, and 66% anticipated them to grow once again in 2022. (Source: CMI)


All kinds of marketing featured challenges related to time, resources, knowledge, and competition. Acknowledging and addressing these difficulties head-on with well-thought-out strategies is the very best way to conquer them and understand success.

  1. Leading difficulties consisted of “attracting quality leads with our material” (41%), “creating enough traffic and promoting our material” (39%), “producing content that resonates with our audience” (31%), and “proving the ROI of our content” (30%). (Source: Semrush’s State of Material Marketing 2022)
  2. Modifications to SEO/search algorithms (64%), modifications to social media algorithms (53%), and information management/analytics (48%) are among the leading concerns for B2C online marketers. (Source: CMI)
  3. 47% of people are seeking downtime from internet-enabled devices due to digital tiredness (Source: EY Survey)

Time To Get Started

As you can plainly see and possibly have currently understood, content marketing can be a highly effective and affordable way to create leads, build brand name awareness and drive sales.

Those ready to put in the work of building a documented material strategy and executing it by producing, dispersing, and enhancing high-value, appropriate customer-centric content can gain significant organization benefits.

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Included Image: Deemak Daksina/SMM Panel