Google has quietly removed embedded podcasts from search results, which implies users will no longer be able to listen to podcast episodes directly from the SERPs.
This modification was first spotted by Podnews, who received confirmation from a Google spokesperson that the elimination was deliberate.
This modification will affect the capability to listen to specific podcast episodes without leaving Google, a function that was launched in 2019.
Google will still consist of links to podcast episodes in search results, however users can not listen to them straight from the search page.
Instead, users will be directed to the website where the podcast is hosted.
The decision to eliminate ingrained podcasts from search results was made to supply a much better user experience, according to a Google spokesperson.
“We’re constantly experimenting with methods to improve the experience for our users,” the representative says in a declaration to Podnews.
It’s uncertain how this enhances the user experience other than creating a leaner SERP.
Although Google didn’t give any previous notification, eliminating embedded podcasts from search results isn’t unexpected given that the Google Podcasts app hasn’t been updated for 18 months.
The relocation will likely be consulted with some frustration from searchers who consistently use the function.
On the other hand, this change might result in more people subscribing to podcasts as they will no longer be able to listen to them through a fast search.
Google’s choice to eliminate ingrained podcasts from search results may be part of a bigger method to phase out the Google Podcasts item.
The reality that the app hasn’t been upgraded for over a year suggests that it may be headed for the Google graveyard.
Nevertheless, this doesn’t imply that Google is deserting the podcast market entirely.
In 2021, a report from Bloomberg exposed that Buy YouTube Subscribers looked for to hire someone to oversee its podcasting organization.
This suggests that Google is dedicated to improving the podcast experience on Buy YouTube Subscribers, and the company might not wish to complete against itself in that location.
Per a 2022 research study performed by Edison Research, Buy YouTube Subscribers is the leading platform for podcast listening, followed carefully by Spotify.
That stated, it makes good sense why Buy YouTube Subscribers is the priority for Google for podcasts.
It deserves keeping in mind that Buy YouTube Subscribers accomplished this level of popularity without having a particular podcast classification.
Prior To August, Buy YouTube Subscribers didn’t have a specific podcast category. Users had to search for them manually.
If Google discontinues its Podcasts app, the company will likely move its focus to Buy YouTube Subscribers. This might imply that a Buy YouTube Subscribers Podcasts app is on the horizon.
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